As experience designers, we recognize that context influences our work. So we investigate our users’ needs, interests, biases, motivations and life circumstances.
But our research shouldn’t stop there. While our industry’s best practices account for a user’s individual and present situation, they fail to consider the larger systems in which we live. Too often, this neglect generates new problems that accompany disruption and innovation.
This site reframes how we contextualize our designs. As designers and design-led organizations gain influence, we have a responsibility to expand our thinking to include the long-term with the immediate, the societal with the individual, and the intentional with the convenient. This responsibility falls to us, as gatekeepers between an idea and its reality.